Do Millennials read books or blogs? Introducing a media usage typology of the internet generation
| Year of publication: |
2012
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|---|---|
| Authors: | Kilian, Thomas ; Hennigs, Nadine ; Langner, Sascha |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 29.2012, 2 (16.3.), p. 114-125
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