Do offline factors trigger customers' appetite for online continual usage?: A study of online reservation in the airline industry
| Year of publication: |
2012
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|---|---|
| Authors: | Al-hawari, Mohammad Ahmad ; Mouakket, Samar |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 24.2012, 4 (31.8.), p. 640-658
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