Do online reviews matter? : an empirical investigation of panel data
Wenjing Duan; Bin Gu; Andrew B. Whinston
| Year of publication: |
2008
|
|---|---|
| Authors: | Duan, Wenjing ; Gu, Bin ; Whinston, Andrew B. |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 45.2008, 4, p. 1007-1016
|
| Subject: | Panel | Panel study | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003780741