Do only review characteristics affect consumers' online behaviors? : a study of relationship between reviews
Guofang Nan, Jiaorong Yang, Runliang Dou
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Nan, Guofang ; Yang, Jiaorong ; Dou, Runliang |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 18.2017, 4, p. 330-345
|
| Subject: | Product uncertainty | Online consumer reviews | Consumers’ behaviors | Shannon entropy | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Virales Marketing | Viral marketing | Entropie | Entropy | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780046