Do price promotions drive consumer spending on luxury hotel services? : the moderating roles of room price and user-generated content
Seongsoo Jang, Luiz Moutinho
| Year of publication: |
2019
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|---|---|
| Authors: | Jang, Seongsoo ; Moutinho, Luiz |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 78.2019, p. 27-35
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| Subject: | Price promotions | Room price | User-generated content | Luxury hotel | Consumer spending | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Preismanagement | Pricing strategy | Privater Konsum | Private consumption | Verkaufsförderung | Sales promotion | Kundenintegration | Customer integration | Preis | Price | Niedrigpreisstrategie | Low-cost strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.11.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012012691