Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings
| Year of publication: |
2012
|
|---|---|
| Authors: | Müller, Holger ; Kroll, Eike ; Vogt, Bodo |
| Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 73-92
|
| Publisher: |
Springer |
| Subject: | Behavioral anomalies | Compromise effect | Experimental designs | Real choices | Hypothetical choices | Real payments |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010989720