Do rewarded referrals really work? : examining the effectiveness of customer referral reward programs
von: M.Sc., David. B. Dose
| Year of publication: |
2017
|
|---|---|
| Authors: | Dose, David |
| Institutions: | Friedrich-Schiller-Universität Jena (degree granting) |
| Publisher: |
Jena |
| Subject: | Referral reward program | Marketing | Kundengewinnung | Customer acquisition | Empfehlung | Neukunde | Akquisition | Prämie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | ix, 170 Blätter Illustrationen 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Friedrich-Schiller-Universität Jena, 2017 |
| Notes: | Zusammenfassung in englischer und deutscher Sprache |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780741