Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai (Faculty of Business, Multimedia University, Jalan Ayer Keroh Lama, Melaka, Malaysia), Siong Choy Chong (Finance Accreditation Agency, Kuala Lumpur, Malaysia), Hishamuddin Bin Ismail and David Yong Kin Tong (Faculty of Business, Multimedia University, Jalan Ayer Keroh Lama, Melaka, Malaysia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim Piew Lai ; Chong, Siong Choy ; Bin Ismail, Hishamuddin ; Tong, David Yong Kin |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 9.2015, 3, p. 209-232
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| Subject: | e-servicescape | salient attributes | online brands | brand image | OBI | websites | means-end chain apporach | structural equation modelling | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Website | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management | Social Web | Social web | Markenartikel | Brand |