Do same-level review ratings have the same level of review helpfulness? : The role of information diagnosticity in online reviews
Miyea Kim, Jeongsoo Han, Mina Jun
| Year of publication: |
2020
|
|---|---|
| Authors: | Kim, Miyea ; Han, Jeongsoo ; Jun, Mina |
| Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 22.2020, 4, p. 563-591
|
| Subject: | Information diagnosticity | Review rating | Online review | Review helpfulness | Virales Marketing | Viral marketing | Bewertung | Evaluation | Online-Handel | Online retailing | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40558-020-00191-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012416598