Do size labels have a common meaning among consumers?
Nilufer Z. Aydinoglu, Aradhna Krishna and Brian Wansink
| Year of publication: |
2010
|
|---|---|
| Authors: | Aydinoglu, Nilufer Z. ; Krishna, Aradhna ; Wansink, Brian |
| Published in: |
Sensory marketing : research on the sensuality of products. - New York [u.a.] : Routledge, ISBN 978-1-84169-889-2. - 2010, p. 343-357
|
| Subject: | Ernährungsindustrie | Food industry | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003933308