Do social ties impact brand switching behaviour in newspapers : measuring the direct and indirect effects
Year of publication: |
2019
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Authors: | Hemalatha, D. ; Jacob, Jayanth |
Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 12.2019, 2, p. 261-281
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Subject: | customer loyalty | perceived quality | social ties | brand switching behaviour | BSB | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Soziale Beziehungen | Social relations | Markenführung | Brand management | Dienstleistungsqualität | Service quality |
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