Do subjects from high and low context cultures attribute different meanings to tourism services with 9-ending prices?
Year of publication: |
February 2018
|
---|---|
Authors: | Jeong, Ji Youn ; Crompton, John L. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 64.2018, p. 110-118
|
Subject: | 9-Ending prices | Symbolic meanings | High and low context cultures |
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