Do switching costs really provide a first-mover advantage?
| Year of publication: |
2012
|
|---|---|
| Authors: | Molina-Castillo, Francisco-Jose ; Rodriguez-Escudero, Ana-Isabel ; Munuera-Aleman, Jose-Luis |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 30.2012, 2 (23.3.), p. 165-188
|