Do sympathy biases induce charitable giving? : the persuasive effects of advertising content
Year of publication: |
2014
|
---|---|
Authors: | Sudhir, K. ; Roy, Subroto ; Cherian, Mathew |
Publisher: |
New Haven, Conn. : Cowles Foundation for Research in Economics, Yale Univ. |
Subject: | Werbung | Advertising | Fundraising | Experiment | Werbewirkung | Advertising effects | Wohltätigkeit | Charity |
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