Do the ends justify the means? : how altruistic values moderate consumer responses to corporate social initiatives
Year of publication: |
September 2016
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Authors: | Zasuwa, Grzegorz |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3714-3719
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Subject: | Corporate social initiatives | Altruistic values | Perceived motives | Cause-related marketing | Corporate Social Responsibility | Corporate social responsibility | Altruismus | Altruism | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Soziale Werte | Social values |
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