Do UK universities communicate their brands effectively through their websites?
Year of publication: |
2011
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Authors: | Chapleo, Chris ; Carrillo Duran, Maria ; Castillo Diaz, Ana |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 10577051. - Vol. 21.2011, 1, p. 25-47
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Saved in:
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