Do values or goals better explain intent? : a cross-national comparison
Marianela Fornerino; Alain Jolibert; Carol M. Sánchez; Mengxia Zhang
| Year of publication: |
2011
|
|---|---|
| Authors: | Fornerino, Marianela ; Jolibert, Alain ; Sanchez, Carol M. ; Zhang, Mengxia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 5, p. 490-496
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Soziale Werte | Social values | Internationales Marketing | International marketing | Frankreich | France | China | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008901464