Do we need to distance ourselves from the distance concept? : why home and host country context might matter more than (cultural) distance
Year of publication: |
2016
|
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Authors: | Harzing, Anne-Wil ; Pudelko, Markus |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 56.2016, 1, p. 1-34
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Subject: | Cultural distance | Entry mode choice | International business | Home country | Host country | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Welt | World | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Geographische Entfernung | Geographic distance | Auslandsinvestition | Foreign investment | Nationalkultur | National culture |
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