Do we really understand business marketing? Getting beyond the RM and BM matrimony
| Year of publication: |
2009
|
|---|---|
| Authors: | Pels, Jaqueline ; Möller, Kristian ; Saren, Michael |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 24.2009, 5-6, p. 322-336
|