Do You Need a New Product-Development Strategy? Aligning Process With Context
| Year of publication: |
2012
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|---|---|
| Authors: | MacCormack, Alan ; Crandall, William ; Henderson, Paul ; Toft, Peter |
| Published in: |
Research technology management. - Arlington, VA : Industrial Research Inst, ISSN 0895-6308, ZDB-ID 6161406. - Vol. 55.2012, 1 (1.1.), p. 34-44
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