Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises
| Year of publication: |
2009
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|---|---|
| Authors: | Chen, Yubo ; Ganesan, Shankar ; Liu, Yong |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 6, p. 214-226
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