Does a Product Category Have a Motivational Orientation? Effects on Health Message Efficacy
| Year of publication: |
2011-10
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|---|---|
| Authors: | Borges, Adilson ; Gomez, Pierrick |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Motivational Orientation | Product category | Regulatory focus theory | Health message |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Notes: | Published in Advances in Consumer Research, 2011, Vol. 39. pp. 842-843.Length: 1 pages |
| Classification: | D11 - Consumer Economics: Theory ; I19 - Health. Other ; M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10011093901