Does advertising matter to store brand purchase intention? A conceptual framework
| Year of publication: |
2012
|
|---|---|
| Authors: | Levy, Shalom ; Gendel-Guterman, Hanna |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 21.2012, 2 (13.4.), p. 89-98
|