Does advertising the green benefits of products contribute to sustainable development goals? A quasi‐experimental test of the dilution effect
| Year of publication: |
2019
|
|---|---|
| Authors: | Grolleau, Gilles ; Mzoughi, Naoufel ; Sutan, Angela |
| Published in: |
Business Strategy and the Environment. - Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 28.2019, 5 (10.02.), p. 786-793
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/bse.2280 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081343