Does brand-consumer social sharing matter? : a relational framework of customer engagement to brand-hosted social media
Françoise Simon, Vesselina Tossan
| Year of publication: |
April 2018
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| Authors: | Simon, Françoise ; Tossan, Vesselina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 85.2018, p. 175-184
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| Subject: | Brand-hosted social media | Media gratification | Gratitude | Satisfaction | Engagement | Relationship investment | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.12.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815485