Does brand equity always work? : a study of the moderating effect of justice perceptions and consumer attribution towards Chinese consumers
Joseph Lok-Man Lee, Noel Yee-Man Siu and Tracy Jun-Feng Zhang
| Year of publication: |
2020
|
|---|---|
| Authors: | Lee, Joseph Lok-Man ; Siu, Noel Yee-Man ; Zhang, Tracy Jun-Feng |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 32.2020, 1, p. 69-81
|
| Subject: | Brand equity | distributive justice | interactional justice | repurchase intention | stability of attribution | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Markenimage | Brand image | China | Verteilungsgerechtigkeit | Distributive justice | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2019.1635551 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200800