Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Peilin Phua, Bill Page, Giang Trinh, Nicole Hartnett, Rachel Kennedy
| Year of publication: |
2023
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|---|---|
| Authors: | Phua, Peilin ; Page, Bill ; Trinh, Giang ; Hartnett, Nicole ; Kennedy, Rachel |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 4, p. 370-383
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| Subject: | brand usage | children | older adults | Recognition | response time | Kinder | Children | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Werbewirkung | Advertising effects | Ältere Menschen | Elderly people | Kognition | Cognition | Erwachsene | Adults |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2023-025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014445902