Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments
| Year of publication: |
2012
|
|---|---|
| Authors: | Bright, Laura F. ; Daugherty, Terry |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 18.2012, 1 (1.2.), p. 19-38
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