Does disclosure of advertising spending help investors and analysts?
Year of publication: |
2023
|
---|---|
Authors: | Moon, Sungkyun ; Tuli, Kapil R. ; Mukherjee, Anirban |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 3, p. 359-382
|
Subject: | advertising | advertising spending disclosure | disclosure | marketing information | marketing-finance interface | Werbung | Advertising | Unternehmenspublizität | Corporate disclosure | Finanzanalyse | Financial analysis | Auskunftspflicht | Disclosure regulation | Informationswert | Information value |
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