Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Year of publication: |
2007
|
---|---|
Authors: | Taylor, Charles Raymond ; Capella, Michael L. ; Kozup, John C. |
Published in: |
Cross-cultural buyer behavior. - Amsterdam : Elsevier, ISBN 978-0-7623-1412-6. - 2007, p. 9-30
|
Subject: | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Beziehungsmarketing | Relationship marketing | Produktinformation | Product information | Marktmacht | Market power | USA | United States | Neuseeland | New Zealand |
-
Direct-to-consumer advertising and online search
Chesnes, Matthew, (2016)
-
Direct-to-consumer advertising and online search
Chesnes, Matthew, (2016)
-
Bütikofer, Aline, (2019)
- More ...
-
Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L., (2009)
-
Lee, Johnny JiungYee, (2014)
-
The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L., (2008)
- More ...