Does environmental advertising reflect integrated marketing communications?: An empirical investigation
Year of publication: |
1996
|
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Authors: | Carlson, Les ; Grove, Stephen J. ; Laczniak, Russell N. ; Kangun, Norman |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 37.1996, 3, p. 225-232
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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