Does ethnic affinity affect consumers' posting behavior? : evidence from face recognition and difference-in-differences design
Year of publication: |
2023
|
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Authors: | Li, Chunhong ; Yu, Yiqing ; Law, Rob ; Liu, Xianwei |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 2, p. 224-241
|
Subject: | Cultural background | ethnic affinity | face recognition | hospitality marketing | online engagement | satisfaction | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Kulturelle Identität | Cultural identity |
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