Does gamified elements influence on user's intention to adopt internet banking with integration of UTAUT and general self-confidence?
Year of publication: |
2019
|
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Authors: | Rahi, Samar ; Abd Ghani Mazuri |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 19.2019, 3, p. 394-414
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Subject: | UTAUT | general self-confidence | gamification | structural equation modelling | SEM | Strukturgleichungsmodell | Structural equation model | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Internet |
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