Does gender matter? : the effect of management responses on reviewing behavior
Year of publication: |
2021
|
---|---|
Authors: | Proserpio, Davide ; Troncoso, Isamar ; Valsesia, Francesca |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 6, p. 1199-1213
|
Subject: | word-of-mouth | online reviews | management responses | electronic commerce | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour |
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