Does image-research contribute to operative marketing planning : case Finland
Raija Komppula, Anja Tuohino, Arvo Peltonen & Seppo Aho
| Year of publication: |
2006
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|---|---|
| Authors: | Komppula, Raija ; Tuohino, Anja ; Peltonen, Arvo ; Aho, Seppo |
| Published in: |
Marketing efficiency in tourism : coping with volatile demand. - Berlin : Schmidt, ISBN 3-503-09724-4. - 2006, p. 159-172
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| Subject: | Tourismusregion | Tourism destination | Öffentlichkeitsarbeit | Public relations | Tourismusmarketing | Tourism marketing | Finnland | Finland | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003396419