Does improvisation help or hinder planning in determining export success? : decision theory applied to exporting
Ekaterina Nemkova, Anne L. Souchon, Paul Hughes, and Milena Micevski
| Year of publication: |
2015
|
|---|---|
| Authors: | Nemkova, Ekaterina ; Souchon, Anne L. ; Hughes, Paul ; Micevski, Milena |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 3, p. 41-65
|
| Subject: | exporting | decision making | planning | improvisation | export performance | Export | Entscheidung | Decision | Entscheidungstheorie | Decision theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011341900