Does inconsistency between influencer-generated and user-generated content hurt brands? : the role of perceived content credibility
Yi Liu, Xuehua Wang, Yan Chen
| Year of publication: |
2025
|
|---|---|
| Authors: | Liu, Yi ; Wang, Xuehua ; Chen, Yan |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 9, p. 2444-2472
|
| Subject: | brand attitudes | content marketing | influencer marketing | perceived content credibility | social media | Social Web | Social web | Online-Marketing | Internet marketing | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Content Management | Content management | Markenführung | Brand management | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Influencer | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22240 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015464175