Does information about the underdog biography of company rounders affet brand evaluations?

When does the feling of nostalgia improve product evaluations?

Gierl, Heribert, (2013)

It's a consumer's idea, you must like it : the efficacy of created-by-consumer cues in market communication

Stock, Carolin, (2015)

"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent

Gierl, Heribert, (2016)