Does "made in ..." also apply to services? : an empirical assessment of the country-of-origin effect in service settings
Johannes B. Berentzen; Christof Backhaus; Manuel Michaelis; Markus Blut; Dieter Ahlert
| Year of publication: |
2008
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|---|---|
| Authors: | Berentzen, Johannes B. ; Backhaus, Christof ; Michaelis, Manuel ; Blut, Markus ; Ahlert, Dieter |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 7.2008, 4, p. 391-405
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Dienstleistungsmarketing | Services marketing | Internationales Marketing | International marketing | Conjoint-Analyse | Conjoint analysis | Europa | Europe |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003807770