Does market orientation lead to firm performance? : exploring the mechanisms and boundary conditions
Patrick A. Akanpaaba, Ahmed Agyapong, Henry Kofi Mensah and Samuel Yaw Akomea
| Year of publication: |
2024
|
|---|---|
| Authors: | Akanpaaba, Patrick Awusak ; Agyapong, Ahmed ; Mensah, Henry Kofi ; Akomea, Samuel Yaw |
| Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 25.2024, 1, p. 155-179
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| Subject: | emerging economy | firm performance | market orientation | new product development capability | small and medium-sized enterprises (SMEs) | Social capital | Unternehmenserfolg | Firm performance | KMU | SME | Marketingmanagement | Marketing management | Sozialkapital | Produktentwicklung | New product development | Schwellenländer | Emerging economies |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2023.2166318 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513758