Does marketing orientation impact the innovation activity of R&D departments influenced by user-driven innovation? : The correspondence analysis
Katarzyna Szopik-Depczyńska, Izabela Dembińska, Agnieszka Barczak, Krzysztof Szczepaniak, Jim Secka, and Giuseppe Ioppolo
| Year of publication: |
2024
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|---|---|
| Authors: | Szopik-Depczyńska, Katarzyna ; Dembińska, Izabela ; Barczak, Agnieszka ; Szczepaniak, Krzysztof ; Secka, Jim ; Ioppolo, Giuseppe |
| Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 27.2024, 5, p. 1793-1811
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| Subject: | Corresponding analysis | Innovation | Marketing orientation | R&D departments | User-driven innovation | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-03-2023-0196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015396732