Does online information drive offline revenues? : only for specific products and consumer segments!
Koen Pauwels; Peter S. H. Leeflang; Marije L. Teerling; K. R. Eelko Huizingh
| Year of publication: |
2011
|
|---|---|
| Authors: | Pauwels, Koen ; Leeflang, Peter ; Teerling, Marije L. ; Huizingh, Eelko |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 1, p. 1-17
|
| Subject: | Website | Informationskosten | Information costs | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011994