Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Zi Wang, Ruizhi Yuan, Jun Luo, Martin J. Liu, Natalia Yannopoulou
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Zi ; Yuan, Ruizhi ; Luo, Jun ; Liu, Martin J. ; Yannopoulou, Natalia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 165.2023, p. 1-15
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| Subject: | Personalized advertising | Convenience | Privacy concern | Cognitive dissonance | SNS dependence | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Werbung | Advertising | Kognition | Cognition | Datenschutz | Data protection | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014333337