Does price tolerance depend upon the type of product in e-retailing? : role of customer satisfaction, trust, loyalty, and perceived value
Year of publication: |
2020
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Authors: | Pandey, Neeraj ; Tripathi, Avinash ; Jain, Devendra ; Roy, Saptrshi |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 6, p. 522-541
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Subject: | customer satisfaction | e-retailing | loyalty | perceived value | Price tolerance | trust | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality | Preismanagement | Pricing strategy |
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