Does rhetoric impact advertising effectiveness with liking controlled?
Year of publication: |
2012
|
---|---|
Authors: | Huhmann, Bruce A. ; Albinsson, Pia A. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 11/12, p. 1476-1500
|
Subject: | Werbewirkung | Advertising effects | Rhetorik | Rhetoric | Konsumentenverhalten | Consumer behaviour | Emotion | Experiment |
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