Does sampling influence customers in online retailing of digital music?
Nan Hu; Ling Liu; Indranil Bose; Jialie Shen
| Year of publication: |
2010
|
|---|---|
| Authors: | Hu, Nan ; Liu, Ling ; Bose, Indranil ; Shen, Jialie |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 8.2010, 4, p. 357-377
|
| Subject: | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Digitale Musik | Digital music | Bespielte Medien | Pre-recorded media | Digitale Güter | Digital goods | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008668863