Does service bundling reduce churn?
Year of publication: |
2014
|
---|---|
Authors: | Prince, Jeff ; Greenstein, Shane M. |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 23.2014, 4, p. 839-875
|
Subject: | Usak (Provinz) | Usak (Province) | Telekommunikationssektor | Telecommunications industry | Breitbandkommunikation | Broadband communications | Kabelfernsehen | Cable television | Kundenrückgewinnung | Customer recovery | Leistungsbündel | Bundling strategy | Dynamische Wirtschaftstheorie | Economic dynamics | Panel | Panel study | 2009 |
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