Does service quality perception in omnichannel retailing matter? : a systematic review and agenda for future research
Year of publication: |
2019
|
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Authors: | Akter, Shahriar ; Hossain, Muhammad Ismail ; Lu, Qiang ; Aditya, Sutapa ; Hossain, Tasnim M. Taufique ; Uraiporn Kattiyapornpong |
Published in: |
Exploring omnichannel retailing : common expectations and diverse realities. - Cham, Switzerland : Springer, ISBN 978-3-319-98272-4. - 2019, p. 71-97
|
Subject: | Dienstleistungsqualität | Service quality | Bibliometrie | Bibliometrics | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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