Does size matter? : Disentangling consumers' bundling preferences

Manoj K. Agarwal ...

Year of publication:	Nov. 2000 ; [Elektronische Ressource]
Other Persons:	Agarwal, Manoj Kumar (contributor) ; Frambach, Rudolf T. (contributor) ; Stremersch, Stefan (contributor)
Institutions:	Vrije Universiteit Amsterdam / Faculteit der Economische Wetenschappen en Econometrie (contributor)
Publisher:	Amsterdam : Vrije Univ., Faculteit der Economische Wetenschappen en Econometrie
Subject:	Leistungsbündel \| Bundling strategy \| Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management

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