Does sponsoring charity sport events improve customer behavioral intention?
Year of publication: |
2017
|
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Authors: | Lee, Cheng-Jong ; Sced, Philip M. M. ; Chen, Mei-Hsiu |
Published in: |
International Journal of Management, Economics and Social Sciences (IJMESS). - Jersey City, NJ : IJMESS International Publishers, ISSN 2304-1366. - Vol. 6.2017, 2, p. 107-120
|
Publisher: |
Jersey City, NJ : IJMESS International Publishers |
Subject: | Participation motivation | Event attachment | Sponsor's brand image | Behavioral intention | Charity sport events |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 89509374X [GVK] hdl:10419/168440 [Handle] |
Classification: | L83 - Sports; Gambling; Recreation; Tourism ; O16 - Financial Markets; Saving and Capital Investment |
Source: |
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Does sponsoring charity sport events improve customer behavioral intention?
Lee, Cheng-jong, (2017)
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Does sponsoring charity sport events improve customer behavioral intention?
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